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The son Arsenal majority shareholder, Josh Kroenke, has warned the club must face reality or risk long-term damage.
With his father Stan – the majority shareholder at the Emirates – now 70 years old it is widely understood that Josh will at some point in the near future take the reigns at the Emirates, possibly replacing Sir Chips Keswick at chairman.
In an interview with the Woj Pod podcast, Kroenke explained the need for Arsenal to be honest about the situation they find themselves in.
“We have a saying over at Arsenal, victory through harmony. ‘I think that victory through harmony can take a lot of different meanings, but for me victory through harmony comes from communication.
“You got to have open and honest dialogue about the reality that we are on because if we are sugar coating anything about ourselves, about our team, about our direction, we’re only kidding ourselves and we’re only going to be worse off for it in the long run.”